Monthly Archives: April 2012

The KEY: The Future of Coaching

As coaching entered the business arena, coaches were asked at first to offer remedial help. They were hired to help “fix” people with “problems,” especially individuals whom managers did not know how to manage or motivate toward higher performance or creativity. Coaching became mainstream in the late 1990s and early 2000s, when companies realized that the best coaching application and ROI was to support top...

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