8 Key Questions for Evaluating Your Strategic Innovation Opportunities

“You cannot create differential value unless you offer unique products or services that are difficult to replicate.”

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Episode Summary

Strategic planning is an oxymoronic term. While vision and strategy are back from the future inquiry, planning is the endeavor to move from today to the future. Though we need both approaches, they are not the same activity and they each require a different mindset. In many companies, strategic effort is not strategic at all. Rather, it is a financial-led, bottom-up planning exercise. In this episode, Aviv analyzes eight inquiries to evaluate your strategic innovation opportunities. Such inquiries explore a range of factors, including differentiated value, sustainability, exciting the imagination of your workforce and aligning with values and brand experience. Finally, Aviv provides actionable advice on how listeners can reflect on their strategic growth opportunities holistically to create the future of their business and unlock the future to which they aspire.

Essential Learning Points:

00:50 – Aviv introduces today’s topic, 8 Key Questions for Evaluating Your Strategic Innovation Opportunities
02:16 – Aviv provides best practices for engendering true strategic explorations
04:36 – Aviv lists and analyzes the eight key questions for evaluating your strategic innovation opportunities
08:45 – The Ford Taurus example
10:12 – Now it’s your turn, reflect on your strategic growth opportunities holistically to create the future of your business, apply the eight inquiry framework to discover which options are optimal and determine the priority investments that will unlock the future to which you aspire

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