Culture Eats Strategy for Lunch with Eden Green’s Eddy Badrina
“The reality is, we are all interconnected and there’s a broader perspective that a lot of people don’t have on how my actions and the actions of our community then affect the actions of our state, which affect the actions of our country.”
Eddy Badrina is the CEO of Eden Green, a vertical farming company that helps people around the world sustainably grow large amounts of food using less land, water, and energy. Eddy is a purpose-driven leader, focusing on employees, inspirational organizational culture, and the communities he serves. Today, Aviv and Eddy share in an exploration of empathetic leadership, what it means to build a ‘redemptive organization,’ and key learnings and formative moments from Eddy’s journey.
Essential Learning Points:
- [01:40] – Aviv introduces today’s guest, Eddy Badrina who shares what he loves about the work he’s currently doing and the problems Eden Green is solving
- [06:22] – Vertical farming, explained and what Eden Green does
- [12:07] – Food Insecurity around the globe
- [17:42] – Other key players in the vertical farming value chain
- [21:14] – The demand for ‘organic’
- [22:37] – Eddy’s vertical farming origin story
- [24:08] – Building a ‘Redemptive Organization’
- [27:09] – Eddy reflects on key learnings from working at The U.S. Department of State and The White House
- [31:17] – The formative moment that awakened this sense of empathetic leadership in Eddy
- [34:21] – Advice Eddy would give his twenty-five year old self and two learnings that Eddy values above all else
- [35:26] – Final words of wisdom from Eddy
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