The beliefs that guide and power our work are:

  • On its own, an organization has no meaning and strategy. Its meaning and strategy are created by its people.
  • How do people create meaning and strategy? Through conversation. An organization is the sum of the conversations among its people.
  • Miracles can be real. They occur when everyone in the organization shares a picture of the future they believe in, and converses from that future picture.
  • Imagine an organization where the gravitational pull of tomorrow is greater than the pull of today or yesterday. The organization defines itself, not by what it is, but by what it is becoming.
  • Unless we see new opportunities, nothing makes sense. To create new futures, we have to see things we haven’t seen before.
  • What we see out there isn’t out there. We see according to beliefs. The inquiry for organizational strategy, then, starts from within.
  • Knowledge of the self gives you power over the self. That power allows you to lift your head above the fog and be strategic.
  • Opportunities have expiration dates, and the cost of missed opportunity may be enormous.
  • In the end, innovation and strategy are the products of human beings. It’s humans who must think them up. It’s humans who must execute on them. It’s humans who must live the solutions and carry them forward.
  • Strategy and innovation can only be created by people, and through deliberately designed conversations.
  • Transformational strategy is created by people who are able to make new connections, and organize, converse, and direct others in new ways.