The year 2020 has brought much pain, loss and uncertainty to so many individuals, entrepreneurs and businesses. Covid-19 has left an undeniable mark on the socioeconomic landscape of our society. In this episode, Aviv reflects on an epiphany he recently had in the wake of this challenging time and chronicles how he was able to overcome a major blind spot of success. He breaks down, in thoughtful detail, nine design principles that have served him well. It is Aviv’s sincerest hope that they can have the same impact on your lives.