Mark Levy is the founder of Levy Innovation, a position and strategy firm that helps organizations and thought leaders differentiate by using a “big sexy idea.” Mark’s field of expertise is in that of positioning, meaning he works to position individuals, brands and organizations in places where they can make their greatest impact. Mark also has extensive consulting experience, having consulted with CEOs of major brands, The History Channel, and Netflix. Beside his positioning work, Mark is a co-creator of the hit New York City show Chamber Magic, which has run for eighteen years with over 5,000 performances to half a million people.
In this episode, Aviv and Mark discuss the process of differentiation, from understanding conventional ideas to discovering the big idea that leads your work. Mark gives his definition of what constitutes a “big, sexy idea,” and describes his “27th Idea” strategy, which challenges organizations to cycle through a multitude of ideas before arriving at a solution. Aviv and Mark also highlight the importance of authenticity and congruency as it relates to shaping success. Finally, Mark discusses the importance of divergent thinking and breaking away from societal norms and standard routines in order to reach business epiphanies.
In this episode, Aviv discusses the means by which mastery can be achieved. The journey into mastery consists of three legs: awareness of a need, development practice and elevation mastery. In order to break down this journey, Aviv encourages the you to follow along as he draws a diagram image to serve as a journey visual. Aviv shows how each leg of the journey is meticulously interconnected and can have a great impact on your critical readiness. That critical readiness is the point where elevation to mastery occurs. Aviv demonstrates that mastery is not limited to business, entertainment or sport. Mastery can encompass the full range of endeavors, including teaching, coaching, leading, gardening, cooking, listening, caring and loving. Finally, Aviv urges listeners to focus on the need that drives you to embark on the development practice and patiently work toward readiness.