In this episode, Aviv provides his insights on the mastery journey as we close the loop on the two-episode series on mastery. In a recent episode, entitled â€˜How to Reach Mastery,â€™ we looked at what the best CEOs do to lead their teams along the three-legged journey to reach mastery. In this part, we further the reflection on this topic by dissecting the five fuels that power and propel individuals into their mastery journey. We discover that, individually, these fuels arenâ€™t enough. We need to combine a multitude of these drivers in order to achieve mastery. Finally, Aviv asserts that working to build critical readiness for mastery is a fantastically rewarding and meaningful journey.
Rebecca Kehat is an entrepreneur, strategic consultant, global marketing expert, public speaker and mentor for startups. She previously held senior management positions at Google, Bank Hapoalim and Procter & Gamble. Today, she is the CEO of Unicorp, a consulting firm specializing in innovation and offering platform monetization and global marketing and advertising strategies and solutions. In 2012, she was chosen by the prestigious Israeli business magazine, The Marker, as one of forty top Israeli talents under forty.
In this episode, Aviv and Rebecca discuss her career trajectory, from serving in the Israeli Army and working at Google, to the mentorship program she participates in today. Rebecca shares how she discovered her strengths and core competencies and how the term â€˜Rebecca Powerâ€™ originated. She talks about the importance of balance in life and reveals her triangle theory of balance. Rebecca leaves the audience with two key pieces of advice that have helped her tremendously throughout her career. She urges them to be aware and intentional. Finally, Aviv stresses the importance of building transferable skills, being intentional about your career, and growing and expanding a network of trustworthy people.