Innovation Leadership At Google

Here are the steps of the innovation process at Google as distilled from this conversation of Marissa Mayer, V.P. of Search Product and User Experience with Charlie Rose.

Innovation steps:
Step One: Idea
Step Two: Prototype
Step Three: Build a team
Step Four: Productize
Step Five: Iterate

Other key aspects of Google’s leadership:
1. Broad mission
2. Hiring great people: Smart x get things done + Determined to make a difference
3. Team empowerment
4. Asking great, new questions
5. Product management mindset – where technology and market need meet

© Aviv Shahar

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