The KEY: Should The CEO Apologize?

The CEO behaves in a demeaning way towards his team. He realizes there is a problem and he wants to make a change. What’s the place of apology in such situations?

In this KEY, you will discover why only a few apologies work and most don’t, and the kind of apology that can help transform your engagement.
Apologies do not work because most people are not prepared to do the ‘change work’ required. Apologies can only work with assurances. A complete apology includes four parts. Read here the complete KEY.

Listen to an extended “Should The CEO Apologize?” podcast:

© Aviv Shahar

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